"Subhiksha"- 'What Not to Do in Retail’

The Chennai based Food and Grocery retailer sprung up as a wonder kid in the Indian Retail scenario during the years 2007 and 2008 to give every other retailer a run for their money through their aggressive expansion, ably supported by sky rocketing revenues. However, the retailer lost their Midas touch towards the last quarter of 2008 and Subhiksha now seems to be a prospective case study on ‘What Not to Do in Retail’.